How it works
Wholesale,
without the theatre.
Produce Aisle exists to make wholesale produce buying legible. The catalogue is open, the case sizes are stated, and the pricing is on the page. Here is what happens from the moment you open the inventory.
- 01
Browse
Explore the current weekly inventory.
The catalogue is rebuilt each week around what is genuinely in season and in stock. Every line shows its case size, the wholesale price per case and whether it is available, limited or out of season — so you can plan before you ever speak to anyone.
- 02
Select
Review wholesale products and case sizes.
Wholesale is bought by the case, so that is how everything is quoted. Case sizes are stated in full rather than buried in a spec sheet, which makes it straightforward to compare lines, work out landed cost and decide what fits your shelf or kitchen.
- 03
Connect
Tell us what you need and how often.
Send through the lines, volumes and frequency you are after. We confirm what we can supply against current availability, flag anything seasonal, and agree pricing for the quantities you actually buy.
- 04
Receive
Packed, palletised and dispatched.
Confirmed orders are graded and packed to case specification, held in temperature-controlled storage and dispatched on an agreed date. Shipping is covered in full on the shipping page.
What to expect
Straight answers, on the page
Wholesale buying should not require a discovery call to understand the basics.
Do I need a wholesale account to see pricing?
No. Case sizes and wholesale pricing are published openly on the weekly inventory page so you can assess whether a line works for you before getting in touch.
How often does the inventory change?
The catalogue is refreshed on a weekly cadence, and availability on individual lines is updated as stock moves through the week.
Can I ask about a product that is not listed?
Yes. The published catalogue reflects what is in stock this week, not the full range of what can be sourced. Send through the line and the volumes you need and we will tell you what is possible.
What are minimum order quantities?
Everything is sold by the case, and the case size for each line is shown on the product. Volume requirements beyond that depend on the line and the delivery point — we confirm these when we discuss your requirements.
Wholesale supply
Start with this week's catalogue
See exactly what is available, at what case size, for what price.